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B2B Types of Portals

Source:BtoB B2B(2010-12-21)Categories:[B2B News] Keyword: B2B

Portals are grouped into two categories, horizontal and vertical. Horizontal portals form the core services layer that offers the infrastructure on which all vertical portals are built. Vertical portals, which are domain specific, represent only an instance of a portal that is built upon the horizontal portal. Vertical portals are also known as vortals.

For instance, in a typical Fortune 500 company there may be several vertical portals, such as employee portal, consumer portal, supplier portal and sales service portal which are built on top of the horizontal portal infrastructure. Once the horizontal portal is built, adding on vertical portals is relatively inexpensive. Each vertical portal can be aligned with a particular business goal of the company.

A survey of 550 professionals by Delphi Group, a Boston-based consultancy, showed that at the end of 2000, 54% thought that their companies would develop multiple vertical portals by the end of 2002.

B2B vertical portals are also known as B2B exchanges. They usually focus on procurement, supply chain management and other specialized services, such as legal and financing. A vortal can just be information oriented or may offer transaction services. For vortals to be successful, the formation of a community that provides the business services needed to support B2B transactions is essential.

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