Understanding the Role of a Product Manager

product managerThe role of the product manager in a technology company especially cannot be underestimated. The responsibility of guiding the engineering team to build the product lies with the product manager. It is a full-time, all-consuming job which requires dedication. It is the product manager who defines the why’, what’ and when’ of a product in the product development lifecycle process which the engineering team to follows to build a product.

Marketing, roadmap, strategy, forecasting, market analysis, competition, customers relationship, product features and profit and loss (P&L) are all handled by the product manager. The span of control varies from company to company. There are situations where the product manager has to bridge the gap between different functions in the company by providing cross-functional leadership. It is definitely not easy to balance the equilibrium between functions involving engineering-oriented teams, sales and marketing, and customer service support.

Following are some of the challenges that a product manager has to overcome:

Identifying and qualifying opportunities: The product manager needs to be open to received evaluate feasibility of ideas, opinions, suggestions and recommendations from all quarters like existing customers, prospective customers, competitor’s customers, domain experts, industry analysts, sales and marketing staff, product development team, operations staff etc.

Product choice: Introducing the right product at the right time is highly critical for success. Product managers have to demonstrate good judgement, insight and logic to make the right choice. There is no point choosing which cannot be marketed or supported.

Product evangelism: The product manager is the representative of the product within the company. It is his/her responsibility to constantly champion the product internally and explain in the vision and benefits of the product.

How to become a good product manager?

Passion: It is important for a product manager s to love, respect and fiercely backs their products. If they are not convinced about their products, then who else would be?

Focusing: Many times, there are situations when questions will be raised, new changes will be requested or objections made on the design aspects. It is essentials for product manager not to lose focus from their original design.

Customer empathy: Good product managers learn to empathize with their target markets. It is imperative to be customer-centric while developing the products. Be the best you can and choose the best virtues, being very effective does not come in vain but you create it yourself.

Essential Things Your Marketing Budget Needs

Hence, marketing budget, key elements of the marketing budget, must include a carefully crafted direction in all aspects of your business, strategic plans, marketing plan, operational plan, organizational plan, and financial plan. The idea is to lay out a very organized direction and perhaps, contingency plan, for your marketing budget, essential elements of marketing budget business. It is crucial that it’s organized so that it can easily be understood by anyone who is concerned about the profitability and growth prospects of the business.

business budget

Every marketing plan you should include marketing budget, essential elements of marketing budget like segmentation. Segmentation is perhaps the most important because segmentation is your audience, who you are going to market to? Don’t know your segmentation, then start doing research as quickly as possible. Again, you need to know your audience, so you know who to market to and how to market to them successfully.

A marketing budget, essential elements of the marketing budget plan is to have a backup plan. From a competitive standpoint, having a backup plan is ideal. Having a backup plan should also include you doing a little research on your competition. Your backup plan should include responses or comebacks to competitor campaigns as well as alternative marketing you can carry out when needed.

A marketing budget, essential elements of marketing budget needs to feature your points of value. Why should the consumer buy from you instead of the competition? Your points of value will be what sets you apart from the competition. Your points of value will be the benefits of buying products from you and using your services. So, be sure to have strong points of value and let your audience know what they are?

Your plan needs to have a strong message and positioning. Be clear with on top positionyour message. The worst thing you can have is confused potential clients and clients, so BE CLEAR. Use your points of value to create and send a strong message to your potential clients and position yourself on top.

A marketing budget, essential elements of the marketing budget plan needs to have goals with set deadlines. When developing your success plan, be sure to set different benchmark goals to reach. Also, when setting goals set deadlines for achieving the different goals. We all know having personal and business goals are important and for those same reasons having marketing goals matters too. Goals with deadlines help you to stay focused.

An effective marketing budget, essential elements of the marketing budget plan need a plan of implementation. So, you’ve developed the perfect marketing plan? That marketing strategy can’t be successful if you don’t implement it. So, on top of developing your marketing plan, you also need to have a plan for implementing your marketing plan and getting your message out to your audience in a successful way.

A marketing plan needs a budget. You want to develop and implement a marketing plan you can afford. So, set a marketing budget, essential elements of marketing budget tips and keep all your marketing within that budget.


Our company, www.BtoBB2B.com, is an online B2B E-commerce trade market. BtoBB2B.com provides comprehensive promotion services to global trade enterprises and serves as a bridge between international suppliers and purchasers. The services include international shows, internet platforms and other value-added services.

www.BtoBB2B.com offers access to international B2B E-commerce trade for small, medium and big enterprises all over the word. It’s an international trade platform.

With a totally new B2B E-commerce platform and operation model, www.BtoBB2B.com enables suppliers to accelerate their accommodation of the global supply chain and provides a trustworthy and effective B2B E-commerce trading platform for both purchasers and manufacturers.

www.BtoBB2B.com will provide you with B2B E-commerce services you need, you are able to start your online trade business now!